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Facebook’s video usage is increasing, reaching a percentage of 15,5% in 2021
#What video format is best for facebook uploads pdf
Here's a PDF version of this study so you can read the Facebook video metrics later on ?ġ.
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How often are brands posting videos on Facebook - we discover how often are videos posted and what size of pages publish more videos on Facebook.How Facebook video format evolved over the last year - we reveal what type of video format is used more frequently on Facebook.Live videos that last over one hour increase engagement from 0.26% to 0.46%. The optimal video length for better engagement is between 2 and 5 minutes.Ħ. Only 15,5% of all Facebook content is video.ĥ. Pages with less than 5k followers have a CTR of 29,66% when incorporating videos.Ĥ. The usage of live videos has increased by 55% in 2021, reaching a percentage of 18,8% from the total Facebook videos.ģ. Vertical videos are the most engaging video formatĢ.
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Shorter captions combined with vertical videos have the potential of increasing engagement rates from 0.29% to 0.44%. Here is what we learnt!⇣ Facebook video strategy in 2021ġ. We’ve joined our forces with in order to see how brands are using Facebook video marketing to promote their business and drive conversations. Going even deeper into the matter, this research will unveil data-proven best practices on how your business can create video content for Facebook that both engages and converts. captions shorter than 10 words drive greater engagement.vertical videos are the most used format.videos assure a CTR of 29, 66% for small accounts.live video’s usage has increased with 55%, from 12% to 18,8%.
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Over 3 million video posts answer your questions.īy making a comparison with the previous year, in 2021 there are four major changes worth to be taken into consideration by social media managers when developing a communication strategy: What's the ideal video length for greater engagement? Video has always been a highly engaging part of the Facebook experience.īut how many pages have included video in their digital strategy?